Eric Novak & Associates

EN&A delivers high-end predictive models, data analysis and marketing research at unbeatable prices.

What We Do

Predictive modeling and List Scoring - Increase direct mail  response rates and reduce customer acquisition costs by half or more.

Marketing Research - Glean insights from customer satisfaction and other survey data for product development, brand positioning, pricing, customer retention and channel management studies.

Market Segmentation - Identify groups that share common motivations for buying your products and services.

Response Forecasting and Analysis - Accurately predict sales, inbound calls, web and reply mail volumes in response to a campaign.

Design of Experiments - Determine if changes in response rates are attributable to different offers or creative execution.

What's News

Visit a demo of a Customer Satisfaction Survey by entering www.tiny.cc/autosurvey into your browser. Each month, customer satisfaction survey clients are sent a report showing how their business was rated by its customers.  Use the "Contact Us" page above to request an example of this monthly report, or E-mail us at novak633@yahoo.com .

Free white papers on best practices in customer satisfaction management, research on how consumers make purchase decisions, or predictive modeling are also available.